Parisian basics, cut clean and built to last.
A.P.C. (Atelier de Production et de Création) was founded in Paris in 1987 by Jean Touitou. The house favours simplicity, durability and versatility, with sober, classic designs and a slight touch of irreverence. Its raw denim and Demi-Lune bag are its best known pieces.
A.P.C. keeps to essentials: raw denim, plain shirts and practical jackets that age with the wearer. Its images are natural and outdoors, in fields and by the water.
