The finest fibres, worn without display.

Quarona, Italy · 1924

Loro Piana was founded by Pietro Loro Piana in Quarona, Piedmont, in 1924. From the 1950s the house turned rare natural fibres such as cashmere and wool into exclusive fabrics, and it began making finished garments between the 1980s and early 1990s. Its craft has been carried by six generations of the Loro Piana family.

Loro Piana is defined by its materials: baby cashmere, vicuna and featherlight wool from its own sources. The look is quiet and tactile, camel, stone and grey worn with ease.

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