The Italian coat, cut with authority.
Max Mara was founded in Reggio Emilia in 1951 by Achille Maramotti, with a focus on precise Italian tailoring and the coat. Its 101801 coat, designed by Anne-Marie Beretta in 1981, remains the house's best-known piece. Camel, wool and cashmere are still at the heart of every collection.
Max Mara is the house of the camel coat, Italian tailoring made for women who move through the city. Warm camel, chocolate and cream carry a confident, timeless calm.
