Belstaff

Longton, Stoke-on-Trent, England · 1924

Belstaff was founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Staffordshire. It was among the first to use waxed cotton for waterproof motorcycle clothing, and its name joins Belovitch and Staffordshire. The phoenix badge is still its emblem.

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